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Umbrella Community Acquires Digital Promoting Oracle Lucidity for ‘Tens of Tens of millions’ — CoinDesk


Lucidity has processed over 600 million transactions, based on a Thursday press launch shared with CoinDesk. The issue Lucidity has got down to resolve, it says, revolves round rising transparency in advert spending for digital promoting. Presently, over $30 billion in promoting spend is wasted yearly, the businesses declare. Particularly, Lucidity says it’s making an attempt to unravel the difficulty by permitting advertisers to establish and minimize down the waste concerned within the promoting course of.

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